A woman sits at a counter working on her laptop which shows a HubSpot account.

Stop burning cash with your overpriced tech stack →

We partner with leaders like you to maximize revenue and increase the value of your tech stack. Our background in sales leadership makes us the ideal partner to take the headache of CRM implementation, integration, and admin off your plate so you can focus on what matters.

Discover what Synapse can do for your team

we're experts in HubSpot • Apollo • salesforce • pipedrive & more  • we're experts in HubSpot • Apollo • salesforce • pipedrive & more • we're experts in HubSpot • Apollo • salesforce • pipedrive & more  • we're experts in HubSpot • Apollo • salesforce • pipedrive & more • we're experts in HubSpot • Apollo • salesforce • pipedrive & more  • we're experts in HubSpot • Apollo • salesforce • pipedrive & more •
 HubSpot • Apollo • salesforce  • pipedrive   •
 HubSpot • Apollo • salesforce  • pipedrive   •
 HubSpot • Apollo • salesforce  • pipedrive   •
An icon of a hand with three arrows on top signifying the hand distributing things. In this case the hand is implementing CRM tools like HubSpot.
CRM, Marketing, and AI Tech Implementation & Optimization
An icon of a puzzle, three pieces are fitted and the last piece is about to fit in place. In this context the icon is illustrating how Synapse integrates different marketing tools with HubSpot.
Advising, Value Engineering, & Data Analysis
An icon of a hand with the fingers adjusting a dial. In this context the icon illustrates how Synapse acts as an admin, fine tuning a clients HubSpot hub.
Adhoc HubSpot, Pipedrive, & Tech Stack Admin Services
Select your role to learn how Synapse can help →

We help Sales Leaders by:

An icon of a hand with three arrows on top signifying the hand distributing things. In this case the hand is implementing CRM tools like HubSpot.

Implementing HubSpot and other CRMs

  • Focus on growing your sales team and closing new sales — we'll work on getting your tech stack up and running.
  • Our goal is to create an environment that can be handed off to your full-time admin when you’re ready.
An icon of a puzzle, three pieces are fitted and the last piece is about to fit in place. In this context the icon is illustrating how Synapse integrates different marketing tools with HubSpot.

Integrating CRMs and Marketing Tools

  • We love integrating tools and systems + building your CRM so that users focus on the properties and data that matters and not on distracting default properties or misconfigured environments.
  • We will work with you to identify the best tools and strategies to scale your sales activity while bridging top of funnel leads into your pipeline.
An icon of a hand shake with an official badge with a checkmark above them. It illustrates the partnership between the client and Synapse.

Providing On-Call HubSpot Admin

Reserve your cash intended for a CRM admin and delay that hire by working with Synapse to provide fractional Admin-as-a-Service until you’re ready for an additional hire.
an icon of an arrow hitting a bullseye. It illustrates how Synapse can bring value and hit targets for clients.

Value Engineering

Time to dive into reports, analyze data, and combine dollars and sense. Let’s calculate the true value your tech stack brings to you and your organization.

Are we the right fit?

If you identify with these statements, there's a good chance we're the right consultant for you.

A hand giving an enthusiastic thumbs up. This illustrates Synapse's expertise.
technical ability
You can't waste time trying to figure out how to do something that would take our team a few minutes.
A hand giving an enthusiastic thumbs up. This illustrates Synapse's expertise.
turnaround time
You need a CRM partner who can turn a request within the week.
A hand giving an enthusiastic thumbs up. This illustrates Synapse's expertise.
expertise
You need a partner who understands sales and marketing like the back of their hand.

Pricing & Packages

These are popular with Sales Leaders like you, but we offer a lot more and we're happy to talk about a custom package that fits your needs.

SaaS Transformation Project
sales tech procurement
$15,000
  • Assess current tech stack and identify solutions.
    5 to 8 hours
  • Review new vendors and decide on new tools.
    5 to 8 hours
  • Fully integrate new tech stack.
    30 hours
  • Document all processes and provide PDFs / videos.
    5 hours
  • Available for 3 months on as-needed basis for tech support.
Fractional Sales Tech Integration & Training
available in 3 tiers
$500 - $6,000
monthly
  • Tech stack integration aligned to your processes.
  • 1 hour to 7 day turnaround time on requests.
  • Tech support via Slack.
  • User training, enablement, and PDF guides/videos available.
Fractional CRM Admin
available in 3 tiers
$500 - $4,000
monthly
  • 1 hour to 7 day turnaround time on requests.
  • Multiple requests per month.
  • Tech support via Slack.
  • User training, enablement, and PDF guides/videos available.
Explore All Packages & Pricing →

Get in touch.

John Mayfield, Principal
[email protected]
Atlanta, Georgia
What services are you interested in?
Woo! First step, done.
We're excited to connect and you can expect an email from John shortly.
Oops! Something went wrong while submitting the form.

We help Marketing Leaders by:

Capturing Lost Leads

SRC will help identify gaps in the flow of Marketing tech into Sales pipeline while working alongside your current Admins and Sales team to establish a process that makes sense.
An icon of a watering can watering a plant. This illustrates how Synapse can help clients grow and reach new goals.

Increasing Conversion Rates

Feel like your conversion ratios can be higher? Synapse enjoys finding the needles amongst the needles and creating systems to ensure your hard earned top of funnel leads convert into pipeline.
An icon of a hand shake with an official badge with a checkmark above them. It illustrates the partnership between the client and Synapse.

Bridging the Gap Between Sales & Marketing

Partner with SRC to dive into your tech stack, assess the lay of the land, and identify avenues of approach for your coming quarters. You’d be amazed at how many features and use cases are overlooked purely due to everyone being too busy. Often times, your team doesn’t have time to view the situation at a high level. This is where we come in.
an icon of an arrow hitting a bullseye. It illustrates how Synapse can bring value and hit targets for clients.

Industry Alignment

Align every industry category from each data provider in your CRM so you’re truly aware of market penetration.  Marketers and Execs LOVE this but nobody does it!

Are we the right fit?

If you identify with these statements, there's a good chance we're the right consultant for you.

A hand giving an enthusiastic thumbs up. This illustrates Synapse's expertise.
technical ability
You can't waste anymore time trying to figure out how to do something that would take our team a few minutes.
A hand giving an enthusiastic thumbs up. This illustrates Synapse's expertise.
turnaround time
You need a CRM partner who can turn a request within the week.
A hand giving an enthusiastic thumbs up. This illustrates Synapse's expertise.
expertise
You need a partner who understands sales and marketing like the back of their hand.

Pricing & Packages

These are popular with Marketing Leaders like you, but we offer a lot more and we're happy to talk about a custom package that fits your needs.

SaaS Transformation Project
$15,000
  • Assess current tech stack and identify solutions.
    5 to 8 hours
  • Review new vendors and decide on new tools.
    5 to 8 hours
  • Fully integrate new tech stack.
    30 hours
  • Document all processes and provide PDFs / videos.
    5 hours
  • Available for 3 months on as-needed basis for tech support.
Fractional Sales Tech Integration & Training
available in 3 tiers
$500 - $6,000
monthly
  • Tech stack integration aligned to your processes.
  • 1 hour to 7 day turnaround time on requests.
  • Tech support via Slack.
  • User training, enablement, and PDF guides/videos available.
Fractional CRM Admin
available in 3 tiers
$500 - $4,000
monthly
  • 1 hour to 7 day turnaround time on requests.
  • Multiple requests per month.
  • Tech support via Slack.
  • User training, enablement, and PDF guides/videos available.
Explore Package Tiers →

Get in touch.

John Mayfield, Principal
[email protected]
Atlanta, Georgia
What services are you interested in?
Woo! First step, done.
We're excited to connect and you can expect an email from John shortly.
Oops! Something went wrong while submitting the form.

We help Operations Leaders by:

An icon of a to-do list.

Advising & Consulting on Projects

  • if you’d like an extra set of eyes on any projects, Synapse brings extensive experience in implementing and integrating the leading sales technology.
  • We provide ad-hoc advisory and consulting hours as well as Quarterly and Annual contracts for larger projects.
An icon of a hand with three arrows on top signifying the hand distributing things. In this case the hand is implementing CRM tools like HubSpot.

Implementation

  • Need an expert to train your staff on the new tool you’ve purchased? We work with tools like HubSpot, Pipedrive, Apollo, Clay, and Salesfinity.
  • We will provide group training and ensure the tool is deployed at scale.
an icon of an arrow hitting a bullseye. It illustrates how Synapse can bring value and hit targets for clients.

Building New Processes

  • Maybe you’ve inherited a disjointed tech stack and just want to hire someone and make it all sync. This is where Synapse shines.
  • We will review all features and capabilities of each tool and develop several options for your team.
  • Once a decision has been made, we will build the new process and test it for any errors. Lastly, we train your team on how to use the new system.

Are we the right fit?

If you identify with these statements, there's a good chance we're the right consultant for you.

A hand giving an enthusiastic thumbs up. This illustrates Synapse's expertise.
technical ability
You can't waste anymore time trying to figure out how to do something that would take our team a few minutes.
A hand giving an enthusiastic thumbs up. This illustrates Synapse's expertise.
turnaround time
You need a CRM partner who can turn a request within the week.
A hand giving an enthusiastic thumbs up. This illustrates Synapse's expertise.
expertise
You need a partner who understands sales and marketing like the back of their hand.

Pricing & Packages

These are popular with Operations Leaders like you, but we offer a lot more and we're happy to talk about a custom package that fits your needs.

SaaS Transformation Project
$15,000
  • Assess current tech stack and identify solutions.
    5 to 8 hours
  • Review new vendors and decide on new tools.
    5 to 8 hours
  • Fully integrate new tech stack.
    30 hours
  • Document all processes and provide PDFs / videos.
    5 hours
  • Available for 3 months on as-needed basis for tech support.
Fractional Sales Tech Integration & Training
available in 3 tiers
$500 - $6,000
monthly
  • Tech stack integration aligned to your processes.
  • 1 hour to 7 day turnaround time on requests.
  • Tech support via Slack.
  • User training, enablement, and PDF guides/videos available.
Fractional CRM Admin
available in 3 tiers
$500 - $4,000
monthly
  • 1 hour to 7 day turnaround time on requests.
  • Multiple requests per month.
  • Tech support via Slack.
  • User training, enablement, and PDF guides/videos available.
Explore Package Tiers →

Get in touch.

John Mayfield, Principal
[email protected]
Atlanta, Georgia
What services are you interested in?
Woo! First step, done.
We're excited to connect and you can expect an email from John shortly.
Oops! Something went wrong while submitting the form.

We help SDRs by:

Providing Training on Your Tech Stack

  • Congrats! You’ve landed your first SDR role at an exciting company! Now, let’s partner together and get you trained up on how to use your tech stack to your advantage.
  • The most successful SDRs are rarely the smartest, but the hardest working and most clever with their tech stack. I’ll show you how to gain an advantage and if you don’t have access or permissions in your tool, I’ll guide you on how to ask your admin/leadership for access.

Unlocking Your Management Skills

You’ve been cruising as an SDR for at least a year and now you’re ready to venture into Management. I will be your guide and give you everything needed to crush your interviews.

Are we the right fit?

If you identify with these statements, there's a good chance we're the right consultant for you.

Career level
You're entry level or just landed your first management role (congrats!).
time & budget
You have time for training and a training budget to put to use.

Pricing & Packages

These are popular with SDRs like you, but we offer a lot more and we're happy to talk about a custom package that fits your needs.

SDR Training
$1,000
  • Four  1-hour sessions.
  • 4 to 1 ratio only.
  • One session on prospecting.
  • One session on messaging.
  • One session on cold calling.
  • One session on data / tech training.
SDR Manager Training
$1,000
  • Four 1-hour sessions.
  • One session on leadership/managment skills.
  • Two sessions on data / tech training.
  • One session on reporting / working with leadership team.
Explore Packages & Pricing →

Get in touch.

John Mayfield, Principal
[email protected]
Atlanta, Georgia
What services are you interested in?
Woo! First step, done.
We're excited to connect and you can expect an email from John shortly.
Oops! Something went wrong while submitting the form.

Partners

HubSpot     Apollo     salesforce     pipedrive       
HubSpot     Apollo.io     smartlead.ai     salesforce     pipedrive       
HubSpot Provider Solutions Partner Program
Apollo.io Partner
Orum logo
Clay Labs logo
Salesloft logo
Smartlead.ai
Outreach logo
Insycle Logo

Meet the Founder

John Mayfield, Principal
[email protected]

With a decade of expertise, John has led multiple sales teams across various industries to success using CRM tools like HubSpot, Salesforce, SalesLoft, Apollo, Amplemarket, and Orum. As a lifelong Georgia fan, he proudly earned his MBA from the University of Georgia's Terry College of Business in 2020. Drawing from seven years as a Cavalry Officer in the Army National Guard, John applies valuable military lessons daily in team and project management, fostering an environment of positivity and resilience.

Beyond the professional realm, John cherishes his family—his talented wife and two incredible children. On weekends, you can find him tinkering around the house, bingeing This Old House or The Wire, or reading about the latest and greatest tech for sales and marketing teams.

Pricing

newbie

$2,000

Does this sound like you?

1-2 Hubs

Limited Data (<10K records)

Less than 20 leads a month

Smaller team  

You need support and oversight

You want your data clean

Then you'll receive:

Standard Monthly Data & Workflow Support Services

Ad hoc support on portal issues (4 hours per month)

Ticket support, monthly calls

get in touch

Classic

$3,500

Does this sound like you?

1-2 Hubs

Limited Data (<10K records)

Less than 20 leads a month

Smaller team  

You need support and oversight

You want your data clean

Then you'll receive:

Standard Monthly Data & Workflow Support Services

Ad hoc support on portal issues (4 hours per month)

Ticket support, monthly calls

get in touch

advanced

$4,000

Does this sound like you?

1-2 Hubs

Limited Data (<10K records)

Less than 20 leads a month

Smaller team  

You need support and oversight

You want your data clean

Then you'll receive:

Standard Monthly Data & Workflow Support Services

Ad hoc support on portal issues (4 hours per month)

Ticket support, monthly calls

get in touch

FAQs

Who is Synapse for?

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Synapse is for revenue leaders who don't have the time or budget for an expensive CRM / Tech Stack admin.

How much does this cost?

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Pricing ranges from $5,000 per month all the way down to $150/hr for ad hoc projects. Check out our pricing page here.

What CRMs can you work with?

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Our bread and butter is HubSpot, but we play well with others. We love Salesforce and Pipedrive, too!

Who do you work with at my company?

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I work directly with the business owner of the tech stack, whether that is you or someone from your IT team. We track progress in Miro boards and can sync any time. You can learn more about who we help here.

Do you have capacity for new clients?

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At any given time we are supporting anywhere between 5 to 20 clients, all with their own unique services and projects. We only work with you if we know we can devote the attention required. If your project is too big, we will recommend you to a friend. Most of the time we have the capacity!

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By working with us you will

  • image
    Reduce burn by hiring a fractional CRM / tech stack admin.
  • image
    Efficiently clean your sales processes.
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    Increase value of your tech stack by 60-80%.
get in touch